The wellness media is officially out of ideas—and scared. After 60 years of recycling the same three stories (kale smoothies, crunches, and the demonization of bread), Americans are somehow 65% obese, and the other 20% are trapped in the emotional escape room known as “eating disorders.” There are now five of those, by the way. FIVE. We’re label-reading zombies, avoiding gluten like it’s plutonium and “optimizing” our macros instead of just enjoying a sandwich. Meanwhile, the Blue Zone folks are out here living past 100 while gnawing on beans and doing laundry by hand.
Yes, they actually enjoy eating. Like...with joy. Pleasure. Laughing over a shared plate of lentils instead of spiraling into a shame spiral because their hummus had sunflower oil.
Back home, we call that “disordered eating.” Which, ironically, raises your cortisol. Cortisol = stress. Stress = death. Whoops. Fortunately, there is PARASETTER®.
But fear not, the Media has a solution: a new guru with an Instagram! Enter stage left: Dr. Mark Hyman (totally not rhyming with “swan”), one of many “functional medicine” MDs. Translation: no longer practices medicine, but sells “detox” teas and tons of supplement pills with soothing palettes for those lacking a real PALATE.
Lately, the Media’s hot take is: Blue Zones. The mythical lands where the elderly apparently live forever on a diet of chores, prayer, and red wine. The Media is obsessed, and so naturally, that means we must now try to recreate a Sardinian village lifestyle in our Brooklyn studio apartment with a rice cooker and a Himalayan salt lamp.
So What Are These Magical Blue Zones?
The concept was coined by explorer Dan Buettner, who somehow convinced researchers to go around the world and study people who refuse to die. The five official Blue Zones:
Okinawa, Japan
Sardinia, Italy
Nicoya Peninsula, Costa Rica
Ikaria, Greece
Loma Linda, California (Yes, that Loma Linda. Near the Costco where you can SHOPBUY EAT REPEAT!!)
These people live long lives with surprisingly simple habits. Which brings us to…
The 9 “Secrets” to Blue Zone Living (aka, Things You’re Probably Not Doing Unless You’re Retired or Amish)
Move Naturally
They walk, garden, climb hills, and sweep their porches. Mostly because they don’t own cars or Roombas.Have a Purpose
Okinawans call it ikigai, Nicoyans call it plan de vida, Americans call it “surviving the algorithm.” Blue Zoners wake up with a purpose. Usually because someone has to fetch the water or feed the chickens.Reduce Stress with Naps and Prayer
Nap culture = good. Prayer = controversial. But they do both, and no one’s yelling at them on Twitter, so maybe it’s working.80% Rule
They eat until they’re just slightly full. Wild concept. In America, this is the equivalent of “accidentally” stopping halfway through a Cheesecake Factory entrée and pretending you're “listening to your body.”Mostly Plants
They eat beans. A lot of beans. Some meat. Occasionally. Like, birthday-level occasional. Also, no one here knows how many bites of meat because we have no idea here how many we eat!! (FREE 80Bites APP!).Wine at 5
Yes, they drink wine. Daily. In moderation. With friends. With food. Meanwhile, in America, we’ve decided that wine is a poison and if you sip it on a Tuesday you might as well be chain-smoking in a tanning bed.Belong to a Faith Community
They go to church, a mosque, or some kind of group where no one tries to sell them anything. Also, they don’t check TikTok during services.Family First
Elders live with their kids. Not in a “guest room with Wi-Fi” way. More like “I raised you, now you make the soup” kind of arrangement.Right Tribe
They hang out with people who support their well-being. In Okinawa, it’s called a moai, a lifelong friend group. In the U.S., we have “group chats” that mostly exist to share memes and ignore each other emotionally.
So… Should We All Move to a Blue Zone?
Short answer: No. Long answer: Also no.
Sure, chronic illness and stress are rampant in modern life—but let’s not pretend sitting in a hammock in Nicoya solves capitalism. Also, most of us are already “moving naturally” by pacing around our apartments while doom-scrolling and yelling at smart speakers. And we got The media romanticizes the “simplicity” of these communities, ignoring the fact that there’s no Uber Eats, no air conditioning, and definitely no front row seats to Hamilton. It’s not that their lives are better—it’s that they’re more repetitive. You know, like chores... forever.
The DIY Blue Zone Starter Pack
Still want to try it? The media suggests you:
Cook more plant-based meals – Preferably with vegetables that taste like damp cardboard and cost $9/lb because they were imported from a small farm clinging to the side of a volcano in Oaxaca.
Walk daily – Sure, unless you have flat feet, 50 extra pounds, and seasonal depression.
Make time for family and friends – Unless your family is toxic, your friends are always “so busy,” and your therapist is booked until September.
Volunteer – But only after you finish your second job and chase down your lost W-2.
Meditate or pray – Or just sit quietly and question your life choices. Same effect, really.
So, What’s the Real Secret to Longevity?
Apparently: be born in the right place, avoid TikTok, stay poor enough to never overeat, and live without streaming services.
Or you could just enjoy your food, move your body because it feels good, and stop taking advice from influencers who haven’t seen a patient since Obama’s first term.
That’s a wrap. Pour the wine. Remember, it’s 5PM somewhere.